Understanding that travel has become more difficult for U.S. travelers in this tough economy, Curacao is putting "vacations" back into reach. The island is launching its high profile awareness building campaign on March 16 via a dedicated website.
US consumers who visit the site will have the chance to learn more about Curacao and all its hidden treasures and have the opportunity to enter to win one of 70 trips to be awarded daily. Anyone who registers on the site may ultimately be one of only ten finalists chosen to participate in an on-island Treasure Hunt in August 2009 with a grand prize of a half million dollars.
"In these tough economic times, the island of Curacao is actually doing well," says Brenda Benjamin, Director of Marketing, at the Curacao Tourist Board. "The Hidden Treasure Campaign is our little island's way of a providing a big bailout for US travelers. It is also our strategy to build awareness of Curacao in the marketplace and make the island more accessible to Americans we could not be hitting the market with this campaign at a better time."
The Curacao on-Island Treasure Hunt will be a comprehensive island-wide event that will allow Curacao to showcase its many hidden treasures to the international community expected to be on-hand for the Hunt. Visitors will have the opportunity to experience first hand the island's many "treasures" at several significant locations.
"At a time when there is so much grim news everywhere, the Curacao Treasure Hunt is a fun event that will prove lucrative to one lucky winner and will put Curacao front-of-mind and tip-of-tongue with travelers and the media," notes Benjamin. "This is a great way for American travelers to become more familiar with Curacao, often referred to as the Caribbean's hidden treasure because of our exquisite beaches, remarkable history and our capital Willemstad's distinction as a UNESCO World Heritage site."