Phenomenal dealer response to 2007 Product Line
After a few years absence, Mares return to the 2006 DEMA show was a tremendous success. Driven by multiple new product introductions including: Icon and Aliikai BC's, Nemo Wide and Nemo Sport Computers, a new Accessory Line and the latest mask innovation in the industry, LIQUIDSKIN Technology. Also unveiled was Mares 2007 "MOST WANTED" advertising campaign.
The Mares booth was the busiest booth at the show with many dealers standing in the aisle waiting to see the products. "The reception of Mares at the DEMA show by the dealers was fantastic. Our booth was packed from open to close everyday and our new products were the talk of the show. Many dealers, including those who we have not seen for some time, told us they were extremely pleased to see us at DEMA and were excited about the new products and direction of the company. Being at the DEMA show is very important for us and our dealers, this years success was clear proof. Mares is committed and will have an even stronger presence at next years show", states Phil Mintz, Director of Sales and Marketing.
"It was great to see Mares back at DEMA this year. The booth looked great and was always very crowded with curious shop owners looking to make sure they were on board with all the new and innovative products from Mares. I have been diving in & selling Mares equipment for more than twenty years, and it has become a benchmark of innovation and quality for me. I hope to see you guys back next year with a goal to take DEMA and shake it up. Kudos on bringing the colors back and great job on retaining some excellent sales pros".
Bill "Crash" Merritt
Master Instructor / BBA / V.P.
Gigglin' Marlin Divers, Inc.
PADI 5 Star Instructor Development Center
"Having Mares back at the DEMA show was like bumping into an old friend. Their booth had a buzz and the new products looked great. It was just like old times, Mares is the brand on the move again."
Bill Klikach/ Owner
Dive and Sea Sports
"The Mares booth was an explosion of colors. It was great to see the leader of innovation back at the DEMA show."
Craig Oshnock/ Owner
Sea The World Scuba Center
Farmington Hills, MI
HEAD USA is part of the HEAD NV Group, which is based in the Netherlands and listed on the New York and Vienna Stock exchanges. The HEAD NV Group is a worldwide sporting goods company that manufactures and markets products under the HEAD brand (racquet and winter sports), Penn (world's #1 tennis ball and racquet ball brand), and Tyrolia (wintersports bindings), in addition to the three diving brands (Mares, Dacor and Sporasub). HEAD NV's Chairman is Johan Eliasch.