Sport Diver's next issue comes alive with mobile video.
The next issue of Sport Diver is headed your way with a really cool bonus. In the upper right corner of the May 2010 issue, you'll see a multicolored box. It's the new Microsoft Tag, a high-capacity color barcode that's empowering us to augment the print magazine with digital content that's not only entertaining and useful but more importantly immediate. You don't need a computer or a webcam, just a Smartphone equipped with a camera (iPhone, iTouch or Android-based mobile phone to watch video content) and a finger to push the button.
Tags placed strategically throughout Sport Diver will link you instantly to video that adds new elements to the travel story you're reading, the gear you're drooling over or the critter that's captured your attention. Through this intensified connection, we'll give you an enhanced view, a deeper explanation or a behind-the-scenes report, bringing our pages to life in a whole new way.
Here's how to get started: Open the Internet browser on your mobile phone and visit http://gettag.mobi to download the free Microsoft Tag Reader app. Then simply set your device's sights on that May cover tag. Scan it to watch an exclusive video of our dolphin models frolicking with divers off the island of Curaçao. It's a signature experience at the Dolphin Academy where visitors choose from a variety of interactive educational encounter programs. You can immerse yourself in the action in just seconds.
Next, turn to the contents page, and scan the tag for a virtual tour hosted by yours truly, highlighting my favorite things in the May issue. Finally, I have an instantaneous conduit for all the cool, behind-the-scenes info about Sport Diver that I've always wished I could share with you in person.
In the months to come, we'll be using this next-level technology to add new dimensions of information, interactivity and excitement to your Sport Diver experience. We're bridging the gulf between print and pixels and taking you deeper into the dive life than ever before. Eric Michael, Sport Diver Editor