Sharks have fascinated both Joe Romeiro and Bill Fisher since childhood. They each learned to dive as a tool to experience the power and mystery of sharks firsthand. After meeting on a shark-diving expedition, they teamed up to form 333 Productions and produce films that help aid in the conservation of sharks and the marine environment. They want to use their experiences to help show others that many species of sharks are threatened, and some even face extinction. Joe and Bill portray sharks the way they see them, as beautiful and awe-inspiring creatures that are an important and critical element of our oceans' ecosystem.

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