SAN DIEGO --- The Diving Equipment and Marketing Association (DEMA) is proud to unveil their newly designed website. The enhanced site will now offer features designed to improve communication between DEMA and its members and serve as a complete business services provider for the entire diving community, according to Regina Franklin, executive director of DEMA. ''Our vision was to create a site that would guide the industry and provide valuable services that will allow members to enhance their businesses and improve their bottom line,'' said Franklin. ''This new site will act as a major resource for our members and the dive community in general. We look forward to working with our membership to add features and benefits on an ongoing basis and expect that this site will become a vital tool for all DEMA members for years to come.'' The latest improvements to the website will provide a network of communication strategies, offering the following features:

• Job Post: Looking for the perfect employee? This new link will offer a one-stop resource for job and employee seekers.
• U.S. Retail Directory: Just insert the zip code, and the search engine will locate several dive stores in your area. An international search by country will be available soon!
• Community News: Check out the latest issue of DEMA Direct. From the latest news on celebrity divers, to interesting surveys conducted by DEMA's network of scuba enthusiasts, the HammerHeads, this newsletter will keep you up to date on all of the happenings within the industry.
• Diving Links: The new website is your resource guide to hundreds of scuba diving organizations. Whether you are looking for equipment, vacation rentals or tips on underwater imaging, the DEMA links page will provide solutions for all of your diving needs. In addition, the new DEMA website will provide its membership with new promotional and advertising opportunities previously unavailable. By creating a branched network of communication, DEMA looks to further their role as a promoter of growth within the diving industry. For organizations not currently involved with DEMA, the website outlines the many benefits of DEMA membership, along with an on-line registration form for hassle-free registration. The Diving Equipment and Marketing Association (DEMA) is a global, not-for-profit organization comprised of more than 1,400 companies and organizations whose mission is to promote sustainable growth in recreational diving and snorkeling through education and training while protecting the underwater environment. To check out the newly redesigned DEMA website, click on the home page below.